Knix
Knix
Knix is an innovative intimates brand that is revolutionizing period care while empowering its community to live unapologetically free.
My Role
At Knix, I’ve had the opportunity to take on a variety of hats, from supporting the ideation and execution of social-first campaigns across various platforms to crafting content that sparks meaningful connections and deepens brand loyalty. I’m also committed to driving the team’s strategic efforts by providing insights that enhance campaign planning and maximize content performance, ensuring we consistently reach and resonate with new audiences. In addition, I play a key part in fostering a vibrant community across all social platforms, engaging with over 570K Instagram followers and 165K TikTok followers, all while maintaining our brand's distinct and authentic voice.
Social Content
Supporting In Creative Direction Beyond Social
While my roots are in social media, my role has consistently evolved to support broader creative direction across brand touchpoints. From assisting in the planning and execution of photo and video shoots to having photography featured in OOH subway and bus shelter ads in New York City, retail marketing displays, website homepage banners, and email/paid social campaigns. I’ve helped shape the look and feel of brand storytelling well beyond the feed.
Capturing Brand Essence Through Photography
I create impactful visuals that fuel both social-first concepts like the launch of Knix’s One & Only Bra to larger campaign initiatives like the Club Knix Cabo swim trip, making shoot days a true highlight of my work.
